Trademark Dilution Coursework Example | Topics and Well Written Essays - 1000 words - 1

Trademark Dilution - Coursework Example A sobering statistic in as far as avdvertising and dilution are concerned is that ‘according to one estimate around 60 percent of all advertisements are at least indirectly comparative in the sense that it relates to another firm’s product’. This is a baffling statistic. It is easy to resign and say that dilution seems like a necessary part of successful advertising. But several countries are trying to sift through this mess so as to re-define the meaning of dilution even in this challenging context. The E.U seems to have led the way with a demarcation of advertising into misleading advertisisng and comparative advertisisng (Hackner, J. & Muren, A., 2004). There is the economic angle that is challenging to deal with. Without such laws, there will be rampant dilution which shall eventually in the companies that spend the most on product research stopping to do so but insead seeking to improve on their rivals products and therefore abandoning research altogether. One of the commonly agreed issues in this light is that dilution has little welfare goals in mind. Even more surprising however is that dilution offers little benefit to both the company using it and even the company on which it is targeted. This is under Bertrand competition. It even states that the profits and prices for both firms decrease. This might be the case but it might be designed to tame runaway leaders. By bringing their prices lower to the prices of similar products across the board, those using dilution might therefore be seeking to ‘level the playing field’. There has also been a laser like focus on dilution especially the fact that it seeks to bring lower quality goods to the level of higher quality goods. It is worth noting that the converse is also true. Dilution is also designed to lower the quality of the high quality goods. By close association with these ‘pretenders to the throne’, high quality goods can similarly be poorly

Possible Relationship Between Crime, Race and SES CJ403 WK 7 Research Paper

Possible Relationship Between Crime, Race and SES CJ403 WK 7 - Research Paper Example ese findings however cannot be used as measures in profiling for potential white collar offenders because white collar crimes and crimes by race are different. Most common white-collar crimes are fraud, bankruptcy, bribery, insider trading, embezzlement, computer crime, medical crime, public corruption, identity theft, environmental crime, pension fund crime, fraud, occupational crime, securities fraud, financial crimes, RICO and forgery; while Crimes committed by race, according to the Bureau of Justice as categorized by circumstances are felony/murder/ sex, drug and gang related, argument and workplace; and uses guns, poisons and arsons as weapons. White collar crimes are high end, uses advanced technology, connections, and power. One cannot easily identify a potential white collar offender because he is shown as someone to be in the middle age, respectable, with high social status, living in an affluent community (Sutherland defined in Strader, J.Kelly, 2001), and therefore profiling is difficult. As Sutherland defined † white collar criminals are opportunists who learn to take advantage of their position over time to accumulate financial gain. If this reasoning is to be followed, then poverty, social economic status and race cannot be the sole reasons for crime. White collar offenders, according to Strader includes those who are professionals or semi professionals and those who possess special skills as they can easily make false claims. Crime could also be seen in people who came from a good family, living in a good surrounding and in any other ethnic backgrounds. Piquero et al. added another perspective that touches human behavior as a predictor of corporate offending, but due to immeasurability, th is cannot be easily used as a predictor. Profiling is therefore like making a landscape of criminals that joins various pieces of theories to make a picture of a potential white collar criminal. It is more difficult to make for a potential white